By Stephen Proctor, SMS

Volvo Ocean Race has appointed Sports Marketing Surveys to provide a comprehensive media
monitoring service.

The UK-based company will monitor a full range of broadcast and print media, including new
media, as well as carrying out a number of international race and brand awareness studies.

Ports, race teams as well as the Volvo Ocean Race will benefit from the extensive programme. Race entries from
Galway, Russia, the United States, Sweden and Spain featuring major brands such as Puma and Ericsson ensure
the race will receive significant coverage throughout the world.

George Blake, Commercial Director for the Volvo Ocean Race said: “the race has grown in reach, appeal and
stature, and, as a result, the evaluation importance has also increased. In Sports Marketing Surveys we can be
certain of a professional, credible, innovative and comprehensive programme”

The Volvo Ocean Race 2008-09 will be the 10th running of this ocean marathon. Starting from Alicante in Spain,
on 4 October 2008, it will, for the first time, take in ports in Asia before finishing in St Petersburg, Russia for the
first time in the history of the race. Spanning some 37,000 nautical miles, stopping at around 11 ports and
taking nine months to complete, the Volvo Ocean Race is the world’s premier yacht race for professional racing
crews.

For further media information on the Volvo Ocean Race, please contact:
Lizzie (Green) Ward
Tel: +44 1489 554 832: Mob: +44 7801 185 320

For further media information on Sports Marketing Surveys, please contact:
John Bushell or Nigel Geach at Sports Marketing Surveys
Tel: + 44 1932 350 600

Full press information can be read and downloaded from: press.volvooceanrace.org

Editor’s Notes:

Sports Marketing Surveys Ltd – is one of the world’s leading sponsorship and sports research agency.
Established in 1984, Sports Marketing Surveys is entirely independent with over 20 years experience in the
industry. The company has its headquarters in the UK and through its network of international offices provides
multi-country research to sponsors, rights holders, federations, sports goods manufacturers and those wanting
information on the industry.

By Stephen Proctor, SMS 

Sports Marketing Surveys partner RFL to produce research for engage Super League 2008 

For the third year running Sports Marketing Surveys, the Surrey based sports market research company will provide the Rugby Football League (RFL) and engage Mutual Assurance with marketing data to evaluate their sponsorships.

Rhodri Jones, Sponsorship Account Manager at the RFL says: “The data that Sports Marketing Surveys provides is invaluable to both ourselves and our sponsors to ensure that we are maximising the investment in the Super League. Working with our partners engage Mutual Assurance, this information keeps us aware of the progress of the sponsorship during the season”.

Nigel Geach, Director Sports Marketing Surveys comments: “We are delighted that again this year we will help the RFL and engage Mutual Assurance by providing insight into their sponsorship partnership. Rugby League has grown tremendously over the last 3 years and we are pleased to continue to work with them”.

For further information please contact
Rhodri Jones Tel. +44 (0)113 237 5585 or Duncan Billane Tel. +44 (0)1932 350600

Sports Marketing Surveys

Sports Marketing Surveys Ltd – is one of the world’s leading sponsorship and sports research agency. Established in 1984,
Sports Marketing Surveys is entirely independent with over 20 years experience in the industry. The company has its
headquarters in the UK and through its network of international offices provides multi-country research to sponsors, rights
holders, federations, sports goods manufacturers and those wanting information on the industry.