By Stephen Proctor, SMS

“In terms of interest the UEFA Champions League ranks as the highest rated football event across Europe”

“UK football viewers are more brand conscious than their German counterparts”

“Football in France has more than double the viewing popularity of Formula One”

“In the UK, those aged over 30 have a greater level of interest in the Coca-Cola Championship than those under
30”

The latest cross European research by Sports Marketing Surveys covering over 7,000 nationally representative
interviews in France, Germany, Italy, Spain, UK and Euro 2008 hosts, Austria and Switzerland delves into the mind
of the European football fan to provide insight on:

• Image statements associated with football
• Lifestyle interests
• Opinions and attitudes towards sponsorship
• Viewing habits
• Media following including new media sources – Mobile and Internet
• Other sports followed
• Favourite leagues, competitions and clubs
• Comparisons across countries, against other sports and the national population

The above areas can be analysed by specific segments – lifestyle, frequency of viewing, age, gender, occupation, household income and family status / lifestage or by particular interest in an event or club.
So, if you are thinking about getting into football, trying to sell football sponsorships or need to develop your
sponsorship and marketing strategy in a particular country or across Europe our 2008 European Football analysis
has everything you need.

For more information please contact Jon Stainer on +44 (0)1932 350600
www.sportsmarketingsurveys.com