SPORTS MARKETING SURVEYS INC.
John is Managing Director of SPORTS MARKETING SURVEYS INC.
SPORTS MARKETING SURVEYS INC. is a specialist sports research consultancy advising on the sports equipment and sports goods markets, on participation and reasons for playing sport, and to sports venues from golf courses, to tennis clubs, to leisure centres.
SPORTS MARKETING SURVEYS INC. was established to buy-out the sports business of Sports Marketing Surveys Ltd. which was established in 1984 and run by Stephen Proctor. Stephen is the Chairman of SPORTS MARKETING SURVEYS INC. and all relevant staff have transferred to the new business. The company has offices in North America with SPORTS MARKETING SURVEYS USA offering a dedicated sport and sports goods research service for North America.
The focus on golf is strong with emphasis including:
- Official Supplier of Research Services to the European Tour.
- European Retail Audit analysis of sales through the specialist golf market.
- Golf Tourism services including national Tourism Monitors.
- Data pooling services on golf venue data performance and comparisons.
- Golf participation and rounds played analysis.
- Consumer research on why individuals play sport.
- Bespoke surveys on Customer Satisfaction, product testing and brand image & usage research.
John’s background in FMCG marketing & commercial operations has been put to good use in the sports industry as Marketing Director of a number of major golf brands, and then launching professional club rugby – Premier Rugby.
John was a director of Sports Marketing Surveys Ltd. for 10 years before forming SPORTS MARKETING SURVEYS INC. with Stephen Proctor.
www.sportsmarketingsurveysinc.com
Telephone: +44 (0) 1932 345 539
Email: info@sportsmarketingsurveysinc.com